Thanks to all of you who took the time to complete my survey of social media use in public relations! Although I had just 12 completed surveys, I wanted to share with you the results. I’ll be presenting this research at the International Communication Association in Montreal May 22.
Ever thought about taking a break from your television for a week? Well, it’s not too hard if you can find all your favorite shows online or use your DVR for later viewing. Matt Creamer took this challenge last year. You can read the daily diary of his experiment.
Adam Finley of TV Squad provided a seemingly comprehensive list that was current as of last year of places to find favorite shows.
As I think of all the SNL clips that people are watching over and over again on sites like YouTube, I am reminded that in high school, I would record SNL (on my parents’ Panasonic VCR that I later took to college…the $800 electronic lived a good 15-year life until I loaned it to my cousin) and watch it on Sunday. I’m not exactly sure why I did this, but I did. My friends laughed at this concept. How can you watch SNL on Sunday? Like it’s not relevant the next day or something. Oh, times have changed. Times have changed. Now I generally wait to hear about something funny (yes, I watched Justin Timberlake and his special box) and check it out on YouTube. Not so funny anymore to my friends, but yes, so funny.
In the pre-YouTube era, when something exciting happened on television, we were lucky to catch a clip on a nightly news program or maybe, just maybe, we happened to be recording it…on a videotape. Now, we won’t miss anything exciting because a clip will be available somewhere on the Web, probably YouTube. What are the best TV-to-YouTube moments? What TV blunders, fights, triumphs, and funny moments are we watching on the Web? Maybe Rosie v. Elisabeth on “The View.” Maybe Don Imus’ comments about the Rutger’s women’s basketball team. Maybe Tom Cruise on Oprah’s coach or talking to Matt Lauer. What else?
I recently attended the American Academy of Advertising Conference in San Mateo, Calif., to present a paper co-authored with Andi Kuhn, a graduate student here at USF. Our paper, titled “From MySpace to Brandspace: Elements of Brand-Sponsored Profiles” analyzed the elements of 50 MySpace brand profiles along the dimensions of online marketing, multimedia, interactivity, and brand affinity. You might be interested in reading our conclusions and suggestions on the next page.
That’s the message I received when I clicked on my own name listed among graduates of my own alma mater on LinkedIn.
In working on a research project about brand profiles on MySpace, I realized that no comprehensive list exists for the profile IDs of these brands. Sometimes they are obvious, but not always. I think some marketers want to be a little secretive so that discovering a profile ID is somehow more special to the user.
