Monthly Archive

You are currently browsing the monthly archive for April 2008.

The History of Social Media in the Public Relations Industry

April 10, 2008 in Conferences, Public Relations | Tags: , , | Leave a comment

Do you have any insight into how social media has been embraced by the field of public relations? I’m looking for information from practitioners for a paper I am writing for the International Communication Association conference. I’ll continue to update with blog with interested studies in this area.

American Academy of Advertising Conference

April 10, 2008 in Conferences, MySpace | Tags: , , | Leave a comment

I recently attended the American Academy of Advertising Conference in San Mateo, Calif., to present a paper co-authored with Andi Kuhn, a graduate student here at USF. Our paper, titled “From MySpace to Brandspace: Elements of Brand-Sponsored Profiles” analyzed the elements of 50 MySpace brand profiles along the dimensions of online marketing, multimedia, interactivity, and brand affinity. You might be interested in reading our conclusions and suggestions on the next page.
 

Read the rest of this entry »